Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One
Marketing
Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
Monthly Reporting Is Not Enough
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing
Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for