Tag: Sales

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]

Brad Smith In Content SEO

9 B2B Directories to Generate Demand and Leads

Every owner is aware of the power social proof can have on one’s marketing campaigns. Especially when it comes to spreading brand awareness and demand for your specific service/product, the Zuckerberg quote is correct:  Nothing draws a crowd more than a crowd This is why being listed on the right industry directories has always been […]

Sean Thomas Martin In PPC SEO

Different Stages of the B2B Sales Cycle

B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a long and winding road. You need to know where to optimally place your brand in order to educate, nurture, and convert your different level leads.     […]

Sean Thomas Martin In Perspectives

Understanding Content’s Role in the B2B Sales Process

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]

Kylie Ora Lobell In Content

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