Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]
Every owner is aware of the power social proof can have on one’s marketing campaigns. Especially when it comes to spreading brand awareness and demand for your specific service/product, the Zuckerberg quote is correct: Nothing draws a crowd more than a crowd This is why being listed on the right industry directories has always been […]
B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a long and winding road. You need to know where to optimally place your brand in order to educate, nurture, and convert your different level leads. […]
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]
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