Archive
Tag: Sales
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
3 Conversion Rate Optimization Tips to Boost Sales
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing metrics to our C-suite and leadership teams. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Today, we’ll be diving into the importance of […]
Sales Prospecting: Turning Nothing Into Something
If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title (real title at Microsoft), the likelihood of you being on a sales prospecting list is somewhere between 100% and definitely. We live in a world where it is more surprising that prospects act surprised when […]
![Which B2B Prospecting Tool is Best For You? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/015.jpg "Which B2B Prospecting Tool is Best For You? [VIDEO]")
Which B2B Prospecting Tool is Best For You? [VIDEO]
Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]
![How To Increase B2B Sales Leads With Paid SEO [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/003_blog_thumbnail2.jpg "How To Increase B2B Sales Leads With Paid SEO [VIDEO]")
How To Increase B2B Sales Leads With Paid SEO [VIDEO]
Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain more by reading? We got you. Here is the video above in blog format. You’re welcome. This is a tactic that we developed here at Directive Consulting to increase sales leads. It has been proven […]
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell you they’ll get back to you but never do, completely ignore your pitches, or outright unsubscribe from your email list is enough to dishearten the most motivated marketer. But you’re not disheartened, are you? Well, […]
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you […]
