Client Testimonials

September 2, 2016
$10,000-$49,000
Los Angeles, CA
Array
11-50

SEM for Cloud Software Tool

The Review
"Over the last month, we've reached new levels of organic traffic on our website, and we're starting to see higher conversion rates from our pay-per-click and landing page efforts. We've seen an increase in conversion rates, and have closed a deal with one business as a result of increasing our rankings on our 2 landing pages. In terms of organic results, we've generated the highest number of demo requests of all time, during last month. It was a 20-30% increase which resulted in more business. Over a short period, we've seen a return on investment through Directive's work."
The Project
Directive Consulting was engaged by a software-as-a-service client to produce qualified sales leads for the sales team, starting with advanced keyword strategy and moving swiftly into paid advertising.
Feedback Summary
JULY 28, 2016
$50,000-$199,000
San Francisco, CA
Array
51-200

Search Engine Marketing for Operations Software Company

The Review
"I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive's work. I’ve built out a pretty comprehensive web tracker that tracks the whole of KPIs [key performance indicators] relative to historical performance. We’ve also established goals that go against that. We track the overall visitors that come to the site, so we do track quality visits. Those have gone up relative to organic and paid quality visits. Then we have our leads. Obviously, we have a couple of different categories of leads when they come to our site and fill out different forms. One is when they fill out an information request, which is specifically requesting a salesperson to contact them. A secondary softer lead is when they download gated content. We’re tracking those, and those metrics have improved as well, both paid and organic. We track our total paid clicks, our ad-click-to-lead ratio, and then cost per lead. Everything is going up. I was seeing positive results within the first 60 days. We were definitely getting results I could brag about within 60 days."
The Project
Directive Consulting provides the client with SEO, pay-per-click, social media marketing, and consulting on content creation.
Feedback Summary
July 26, 2016
$50,000-$199,000
Los Angeles, CA
Array
51-200

Online Marketing for GPS Provider

The Review
"Outside of conversions, we have seen an increase for the return-on-investment given by our landing pages. Our ranking has been increasing steadily after the site launch, which was surprising to us. Usually, at this point in the relationship with an SEO company, there comes a period of excuses and requests to wait for 3 months before seeing any kinds of results. Directive Consulting has handled back-linking behind-the-scenes and worked on our pay-per-click campaign, optimizing our keywords and moving the budget around. This made a significant difference."
The Project
Directive Consulting was engaged by the client to provide SEO, content marketing, pay-per-click, general website management, and support of social media campaigns.
Feedback Summary
February 13, 2017
10,000-49,000
Los Angeles, CA
Array
51-200

SEM for LED Lighting Company

The Review
"A lot of our business is over the phone and the majority of the leads they’ve been generating for us are over the phone. About 20% of the new leads we’re getting monthly can be traced back to the work they’re doing. Directive has really impressed me on this front by how persistent and good they are with different tactics for communicating with our Chinese side."
The Project
Directive Consulting provides a steady stream of incoming leads from distributors and contractors. Directive has been building content for the client's website and growing their online presence.
Feedback Summary
April 14, 2017
Confidential
Portland, Oregon
Array
51-200 Employees

SEO & PPC Campaign for e-Learning Company

The Review
"In the first quarter of this year, traffic to our site increased 36% over the same period last year and conversions increased 60%. They had suggested very early on that we move our blog from the subdomain that it was on to our primary domain and I think that’s had a big effect on organic search traffic. They’ve been able to help with more technical optimization that has gotten us some wins. Being able to unload all of our online advertising efforts and have them manage all of that has been big for us because we don’t have the resources in-house to do that. They’ve been good about continuing to explore options and we’re now moving into Facebook and LinkedIn. I think being able to expand our advertising efforts has contributed greatly to the increase in traffic and conversions."
The Project
Directive Consulting expands and manages advertising efforts for an e-learning company. They create blog content regularly, help with link-building and SEO, and focus on increasing traffic and conversion rates.
Feedback Summary
January 18, 2017
$50,000-$199,000
San Francisco, CA
Array
51-200

SEM for Cybersecurity Provider

The Review
"Directive began their engagement with us in June. Since that time, we went from ranking for 8 keywords in the top 10 positions to ranking for 51 keywords, according to data we receive from SEMrush. When comparing organic users from Q3 and Q4 of 2016 to Q3 and Q4 of 2015, we saw a 128% increase with 51,707 users compared to 22,647. Comparison data for leads for PPC and SEO is unavailable because tracking was set up during the Directive project in June."
The Project
Directive Consulting provides search engine marketing services to grow incoming qualified lead volume for a client across North America using SEO, PPC, and social media marketing.
Feedback Summary
April 15, 2016
$10,000-$49,000
San Jose, CA
Array
11-50

Digital Marketing for Electrical Engineering Company

The Review
"During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work. I now need to reallocate those funds to even more of the same work. My aim is not to save money, but to get more sales."
The Project
The client hired Directive Consulting to provide organic SEO, pay-per-click management, social media marketing, and some technology and strategy consulting.
Feedback Summary