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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Crazy Egg vs. Hotjar: Which Heatmap Tool Wins in 2026?
Crazy Egg and Hotjar are conversion instruments, and the relevant question is whether they help your team fix the pages that drive pipeline.
B2B SaaS Retention Benchmarks: What Is a Good Rate and How to Get There
Retention in SaaS is best understood as a system of interconnected metrics rather than a single performance indicator. The most important metrics include
Why Omnichannel B2B Commerce Is No Longer Optional for Modern Sellers
The buyer using a portal at 11pm is the same person on a rep call the next morning. A unified journey treats those
B2B vs B2C eCommerce: The Key Differences That Shape Platform and Marketing Strategy Decisions
Once you move past audience, the difference between b2b and b2c e commerce shows up in pricing logic, account structure, payment terms, fulfillment,
The Benefits of B2B E-Commerce That Companies Still Overlook
The obvious wins from B2B e-commerce, 24/7 ordering, faster fulfillment, fewer phoned-in POs, are real, but they are also the floor, not the
B2B Loyalty: Why Retention is Your Best Bet in a Down Market
Real loyalty in B2B isn't just about a points system or a discount code. It's the quiet confidence a customer has in your
The Evolution of Corporate Comms: Why Every B2B Brand Needs a Digital PR Arm
Digital PR now sits at the center of narrative control, discoverability, executive credibility, and category creation, which makes it a core part of
How Startup Outbound Marketing Works With Founder-Led Air Cover
Startup outbound marketing works best when it is not treated like a cold-email numbers game. For founders chasing a small number of high-value
How to Build a B2B Loyalty Program That Keeps Clients Coming Back
A strong B2B loyalty program is not a discounting engine. It’s a retention system. A system designed to deepen customer relationships, improve engagement,
Global B2B Marketplace Expansion: Lessons From Alibaba, Amazon Business, and Faire
Global B2B marketplace expansion works best when the platform makes one focused strategic bet first. The broader marketplace shift is still accelerating. Enterprise
The Complete Guide to Maximizing Revenue from Your B2B Online Shopping Experience
Here's the tension at the center of every B2B online shopping decision: today's buyer is a millennial or Gen Z professional who has
The Rise of the B2B SaaS Marketplace: Why Ecosystems Are the New Sales Channel
Software buyers now run procurement through platforms they already trust. The b2b saas marketplace is where commercial buying decisions actually happen inside ecosystems
The Complete B2B Marketplace Guide: What It Is, How It Works, and Why It Matters
B2B buyers expect consumer-grade ease while still requiring approval workflows, negotiated pricing, and multi-user account controls.
How to Build a Seed Marketing Budget With Zero Historical Data
A seed marketing budget should not start with ad platform estimates. It should not start with vague startup averages either. If a founder
B2B Commerce Trends 2026: Navigating the Automation-Trust Paradox
Today, 83% of decision-makers will complete a $10M+ purchase entirely online. Self-service now drives 34% of B2B revenue. Digital is now where enterprise
The B2B Shopping Guide: Building a Digital Buying Experience That Scales with Your Business
By 2028, 75% of all B2B deals will close through digital channels. That shift is already reshaping supplier selection: 85% of B2B enterprises
Growth Hacking B2B SaaS That Actually Scales
The phrase “growth hacking” still carries a lot of baggage. It makes people think of one-off wins, short-lived tricks, and channel experiments that
B2B PR: The Complete Guide to Modern Public Relations
B2B PR in 2026 it is no longer just about issuing press releases and hoping for coverage. For B2B brands, modern B2B public
Differences Between B2B and B2C Influencer Marketing: A Strategy Guide
B2B influencer marketing is designed to influence a buying committee through expertise, trust, and education, while B2C influencer marketing usually persuades individual consumers
How to Build a Series A Marketing Budget Without Losing Efficiency
A Series A marketing budget is not just a bigger seed budget. It is the point where a startup has to scale spend
B2B Marketplace Trends 2026: What’s Changing How Businesses Buy and Source
For buyers, sellers, and marketplace operators, the question is no longer whether marketplaces matter. It is the parts of the buying process that
Top B2B Customer Retention Strategies That Reduce Churn and Increase LTV
Effective B2B customer retention strategies are about building a measurable and proactive system that identifies risk and reinforces value long before the renewal
B2B PR KPIs: How to Measure Earned Media Performance and Pipeline Impact
B2B PR KPIs should show whether earned media drives qualified attention, branded demand, and pipeline influence, not just whether a placement existed. For
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.