There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the same things and providing similar solutions. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a […]
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. […]
Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some […]
The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear […]
The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into demand generation tactics you can execute across your campaigns. Does Social Media Generate MQLs? […]
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever. Semantic […]
The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. But don’t worry. Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous […]
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.