How to measure the true ROI of B2B content marketing efforts
Most B2B teams do not have a content production problem. They have a measurement problem. They publish blog posts, comparison
Content Marketing
10 B2B Content Marketing Mistakes (and How to Avoid Them)
Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s because the failure modes aren’t obvious. Your content
The Definitive Guide to B2B SEO & Content Trends in 2026
If you’re running marketing for your B2B company or doing research on how to stand out from the competition, you
A Practical Guide to Generative Engine Optimization vs. Traditional SEO
Search has always been about connecting searchers with the information they need through rankings and visibility, but the way we
How to Conduct a B2B SEO Audit
I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most teams make the same critical mistakes while missing
The 2026 Blueprint for Scaling B2B Content Creation
Most advice on “B2B content creation” optimizes for clicks instead of customers, and people talk about scaling b2b content creation
The Playbook Behind Top B2B SEO and Content Strategies
You’re not trying to publish more content just for the sake of it. You’re trying to create a content engine
A Guide to Generative Engine Optimization (GEO) Best Practices
The shift to AI-powered search is reshaping how B2B buyers discover solutions. When prospects ask ChatGPT about your industry or
How to Build a B2B Content Funnel That Actually Converts
Most marketers still build content calendars by format and keyword. But real demand generation comes from understanding how buyers think,
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
No One Reads Your Blog: Webinar Recap
Interactive content is not a replacement for traditional content, but it is a value add that strengthens a broader content
The Ultimate Guide to B2B Content Marketing ROI
Last month, your content team published 12 blog posts. This month, they’ll publish 12 more. But here’s the question nobody
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
Why Functional Content is Gaining Traction in 2024
Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
Link Building for SaaS: 7 Actionable White-Hat Strategies
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered yes to any of these questions, there’s a good chance you’d thrive in a career as a content strategist.
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you’re a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.
10 Components of a Great SEO Content Strategy
An SEO content strategy acts as a guiding framework for content planning and the overall execution of your content marketing tactics and initiatives. The
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
5 Best Practices for Writing Content with SEO in Mind
Are you consistently following best practices for SEO content writing when you publish new material on your website or blog?
How to Write a Content Plan in 8 Steps
Figuring out how to write a content plan is one of the major hurdles that digital marketers need to overcome
How to Find Writers for Your Blog – 25 Best Ways
Our digital marketing experts have known for a while that the overall size of a website impacts its ability to
10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put some of these tools to work and start saving time and effort when you’re writing content for organic search.
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a
Yours in Marketing Episode 3 – ft. Tim Schmoyer
Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest