Tag: Content

Our Unique Approach to Content Marketing in 2017

You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.

Sean Thomas Martin In Content

8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers. If you know how to work them, […]

Sean Thomas Martin In Perspectives

10 Tips To Build a Consistent B2B Content Marketing Plan

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are […]

Kathryn Ross In Content

10 Necessities for Your B2B Marketing Strategy

In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left out. Of course, B2B digital marketing doesn’t have to be difficult. In fact, sometimes it can be as simple as ten simple steps. The following […]

Kathryn Ross In Content Perspectives

The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]

Garrett Mehrguth In Perspectives PPC SEO

Understanding Content’s Role in the B2B Sales Process

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]

Kylie Ora Lobell In Content

20 Free Social Media Guides for B2B Marketers

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

Andrew Choco In Content PPC

What is B2B Marketing? Get Answers

B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.

Garrett Mehrguth In Perspectives PPC SEO

The Ultimate Guide for Hiring Social Media Marketing Companies

When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.

Emma Siemasko In Perspectives PPC

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