AI-Powered B2B Lead Routing for Campaign Continuity: A Playbook for High-Turnover Teams
When your best SDR walks out the door, your pipeline shouldn’t walk with them. Yet for most high-turnover B2B GTM
Lead Generation
Share of SERP: The 2025 Guide to Owning Your Inbound Growth from Search
Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
Demand Gen vs. Lead Gen in 2025: A Revenue Alignment Blueprint
It’s not a matter of choosing demand generation or lead generation. It’s a matter of designing a system where both
Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects
Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage marketing as a percentage of revenue. Instead of
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
Your Leads Will Bounce Without a Nurture Stream Strategy
Introduction Nurture streams might just be the game-changer your marketing strategy needs. Think of nurture streams as a way to
Activation: The Missing Component of SaaS Search Marketing
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
Moment with a Marketing Maverick – Sonya Hansen
Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their