Archive
Tag: Tools
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools and applications to track digital marketing metrics on your website, you’ll need to get familiar with Google Analytics, Google Search Console and the differences between them. In this article, we’ll explain the key differences between Google […]
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages. CRO tools include features like content experiments (e.g. A/B testing, split testing or multivariate testing) and user behavior tracking (heat maps and analytics) that help marketers optimize their conversion funnels and maximize their […]
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list of our top 7 PPC competitor analysis tools.
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be negatively impacting your rankings in the SERPs. Every digital marketer should understand how to do an SEO audit by reviewing all of the most important ranking factors used by Google. The right SEO audit tool makes this […]
10 Best Technical SEO Audit Tools
Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most […]
Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Check out the top 10 free link-building tools that tech marketers can use to get more external links to their content on social media platforms and from other websites.
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]
Top 5 Ad Copy Generators to Use
Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]
