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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • PPC
4 Common B2B Google Ads Mistakes and How to Fix Them
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Team Directive
  • ABM
How to Measure ABM ROI: A Practical Guide for B2B Teams
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Michael Warford
  • CRO
Designing the Ideal B2B User Experience & User Journeys
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Graysen Christopher
  • Revenue Operations
AI-Powered B2B Lead Routing for Campaign Continuity: A Playbook for High-Turnover Teams
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Team Directive
  • Content
6 Proven Ways B2B Companies Can Harness Influencer Marketing
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Graysen Christopher

Latest articles

4 Common B2B Google Ads Mistakes and How to Fix Them

If you run demand capture in B2B, Google Ads remains the most...

How to Measure ABM ROI: A Practical Guide for B2B Teams

Most account-based marketing (ABM) programs claim success, but few can actually prove...

Designing the Ideal B2B User Experience & User Journeys

Your buyer’s first impression isn’t your product. It’s your navigation menu. It’s...

Browse through our complete collection of articles.

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Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
  • B2B, Marketing Mavericks
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global...

Graphic showing how strong landing pages can increase B2B lead generation.
  • CRO, Perspectives
Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at...

Image representing digital content marketing and how storytelling can make an impact.
  • Content, Content Marketing, Perspectives
Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads...

Image showing 5 tactics to enhance your account-based marketing.
  • B2B, Perspectives
5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can...

  • Perspectives, Videos
The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we...

  • Perspectives, Videos
Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What...

  • Perspectives, Videos
How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as...

Directive awarded Top B2B Service Provider award along with others.
  • Media & Press
Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B...

  • Strategy
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking...
  • Perspectives, Videos
Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales...

Graphic showing numerous tools to add that will enhance B2B SEO.
  • SEO
B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that...

  • Perspectives, Videos
Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee...

Graphic showing how to optimize Google ad spend to enhance KPI metrics.
  • PPC
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that...
Using tools like a laptop and iPhone to set up successful B2B social media marketing.
  • Perspectives, Social Media
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

There is no doubt that B2B social media marketing has become an...

  • Content, Content Marketing
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential,...

Tips to make high impact PPC optimizations faster.
  • PPC
Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad...

Global search marketing agency launches rebranding.
  • Media & Press
Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search...

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  • SEO
How to Get a Prospect to Respond to Your Link Building Emails

So you’ve scoured the internet for specific prospects, crafted the perfect email...

  • Perspectives, Videos
What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was...

  • CRO
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

If you’re struggling daily to increase your website conversion rate, you have...

  • Media & Press
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense

Industry leader in BI and analytics drives global B2B search marketing agency’s...

  • Sales
Sales Prospecting: Turning Nothing Into Something

If you hold a marketing title, a sales title, heck if you...

  • SEO
On-Page SEO Checklist: Optimize Your Money Pages for Leads

Is There a Kink in My Funnel? | Optimizing for Your MOFU...

  • SEO
A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

So you’ve done keyword research and found a target keyword that has...

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