Tag: Data

How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]

Olivia Ross In Content Marketing CRO Perspectives

Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and enterprise search marketing agency, announced today that they have teamed up with Sisense, the industry leader in BI for complex data, to transform the way they portray their data to their clients around the world. […]

Ashton Newell In Media & Press

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]

Garrett Mehrguth In PPC SEO

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. It gives a glimpse into which marketing efforts are paying off and which you need to improve (or eliminate.) Without a data-driven […]

Brad Smith In Perspectives PPC SEO

B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you […]

Brad Smith In Content

Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you avoid being the other 78%? Start by using tools that solve problems and provide shortcuts. There’s no reason to guess which campaigns will work. You […]

Brad Smith In Perspectives PPC SEO

25 Ways Data Science is Changing B2B Marketing

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some […]

Kylie Ora Lobell In Perspectives

15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

Marketing Qualified Leads are the life blood of B2B marketing campaigns.  To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings about what blog visitors are and are not interested in. In short, this data will actively help you to streamline products, services, content, and activities […]

Kathryn Ross In Content SEO

Qualitative Data Analysis = Customer Feedback Analysis

When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known as customer feedback analysis, market research is useful for fine tuning your business to what your customers want and need. For B2B businesses, this information […]

Kathryn Ross In CRO

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