Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

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Tag: Data

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. It gives a glimpse into which marketing efforts are paying off and which you need to improve (or eliminate.) Without a data-driven […]

B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you […]

Brad Smithin
August 28, 2017

Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you avoid being the other 78%? Start by using tools that solve problems and provide shortcuts. There’s no reason to guess which campaigns will work. You […]

Brad Smithin
August 18, 2017

25 Ways Data Science is Changing B2B Marketing

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some […]

15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

Marketing Qualified Leads are the life blood of B2B marketing campaigns.  To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings about what blog visitors are and are not interested in. In short, this data will actively help you to streamline products, services, content, and activities […]

Qualitative Data Analysis = Customer Feedback Analysis

When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known as customer feedback analysis, market research is useful for fine-tuning your business to what your customers want and need. For B2B businesses, this information is […]

Kathryn Rossin
June 22, 2014

Marketing Analytics Guide to Save You Time and Money

“I know that only half of my advertising works, but the only trouble is that I don’t know which half.” –Henry Ford If you own a business, big or small, then you spend a certain amount of money on marketing each year. In today’s world with online advertisement, local directories, emails, and social media; there […]

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