Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t...
Data
Why It’s Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get...
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night...
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and...
Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How
I have a quick question I wanted to go over with you that we get a lot from our clients....
Monthly Reporting Is Not Enough
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy...
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and...
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion...
25 Ways Data Science is Changing B2B Marketing
Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences...
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