Data

Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online.  You can’t...

Josh Nelson In Perspectives PPC

Why It’s Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get...

Brian Bui In B2B Perspectives PPC

How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night...

Olivia Ross In Content Marketing CRO Perspectives

Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and...

Ashton Meisner In Media & Press

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients....

Garrett Mehrguth In PPC SEO

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy...

Brad Smith In Perspectives PPC SEO

B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and...

Brad Smith In Content

Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion...

Brad Smith In Perspectives PPC SEO

25 Ways Data Science is Changing B2B Marketing

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences...

Kylie Ora Lobell In Perspectives

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