Archive
Tag: Data
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers […]
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]
Directive Launches First Comprehensive Database for Search Marketing
AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing, according to CEO and Co-founder Garrett Mehrguth. Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic […]
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour
Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series […]
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and enterprise search marketing agency, announced today that they have teamed up with Sisense, the industry leader in BI for complex data, to transform the way they portray their data to their clients around the world. […]
