Archive
Tag: PPC
Got Your Budget Cut? Here’s What to Do About It
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The reality is that unless you’re already one […]
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. However, that’s all starting to change. SERPs are personalized to […]
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, […]
A Detailed Guide to Building a B2B PPC Report
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are essential to monitoring the progress of your KPIs, and comparing data on a monthly and yearly basis. With so many different metrics and data points to analyze, it can be difficult to figure out exactly […]
The Complete B2B Marketing Guide
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]
