The Power of Asking Why in Search Marketing [VIDEO]

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The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and […]

What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]

What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]   “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. One of the best parts of AdWords is there’s so much data available. Key Performance Indicators In this particular study, what we looked at: Conversions Cost per acquisition Conversion rate Return on ad spend Average […]

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out.  Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]

How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]

Brad Smithin
September 30, 2017

Got Your Budget Cut? Here’s What to Do About It

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]

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