Share of SERP: A Guide to Owning Your Inbound Growth from Search
Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
Sales
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.
Agency Partnership FAQ – 7 Things You Need to Know
The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. New to agency partnerships? Here’s a complete guide.
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
3 Conversion Rate Optimization Tips to Boost Sales
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often
Sales Prospecting: Turning Nothing Into Something
If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title
Which B2B Prospecting Tool is Best For You? [VIDEO]
Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you. Don’t miss
How To Increase B2B Sales Leads With Paid SEO [VIDEO]
Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Understanding Content’s Role in the B2B Sales Process
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and