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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help
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What Does a Digital Marketing Specialist Do? 10 Must-Have Skills
As the internet and technology continue to evolve, digital marketing specialists play a crucial role in helping businesses stay competitive and relevant. By
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What Does an SEM Specialist Do? 9 Must-Have Skills

If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an
How to talk SEO to CMOs
How to talk SEO to CMOs
Incorporating Intent in your SEO
Stop Keyword Stuffin’
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What Does a Digital Marketing Manager Do? 7 Must-Have Skills

Are you interested in pursuing a role as a Digital Marketing Manager? The demand for digital marketing managers is continuing
Stop Keyword Stuffin'
Stop Keyword Stuffin’
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How to Get into Digital Marketing

Looking for tips and advice on how to get into digital marketing? Digital marketing is an increasingly attractive career path
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What Does a Successful Digital Marketing Career Look Like?

Are you searching for a digital marketing career path that you can follow to establish yourself in the industry? While
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Digital Marketing Trainers: What Should You Look For?

Looking for digital marketing trainers that can help you expand your digital skills and improve your marketing results in 2020?
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9 Must-Have Digital Skills that Employers Need

If you’re planning to make a career change, you should start by looking at which digital skills will be in
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What Does an SEO Manager Do? 10 Must-Have Skills
If you have a real passion for search engine optimization (SEO), you might find happiness and fulfillment in an SEO manager position. To
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What Does a Marketing Consultant Do? What Skills are Required?

Are you considering a career as a marketing consultant? As organizations shift their marketing budgets towards online advertising and digital
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Sour & SaaS Ep 2 – With Front’s CMO, Anthony Kennada‪
Decreasing distance between form fill to discovery call
Decreasing distance between form fill to discovery call
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Sour & SaaS – Episode 2 – With Front’s CMO, Anthony Kennada!
2020 State of Search Report
2020 State of Search Report
The right way to optimize your CPA for SaaS
The right way to optimize your CPA for SaaS
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Sour & SaaS SEASON PREMIERE – With G2’s VP SEO & Content, Kevin Indi‪g‬
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Sour & SaaS – The premiere episode! With G2’s Kevin Indig
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How to Become a Digital Marketer

Looking for tips and advice on how to become a digital marketer? Digital marketing is an exciting career path with
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Directive Names Rodrigo Stockebrand VP of Client Strategy

AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
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How Does Google Optimize Work?

Businesses of all sizes are using Google Optimize to enhance user experience on their web and landing pages, generate more leads, and
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Top 10 Web Design Elements to Pay Attention to

There are some website design elements that you can’t overlook if you’re hoping to maximize conversions. The best digital marketers
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.