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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • PPC
4 Common B2B Google Ads Mistakes and How to Fix Them
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Team Directive
  • ABM
How to Measure ABM ROI: A Practical Guide for B2B Teams
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Michael Warford
  • CRO
Designing the Ideal B2B User Experience & User Journeys
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Graysen Christopher
  • Revenue Operations
AI-Powered B2B Lead Routing for Campaign Continuity: A Playbook for High-Turnover Teams
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Team Directive
  • Content
6 Proven Ways B2B Companies Can Harness Influencer Marketing
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Graysen Christopher

Latest articles

4 Common B2B Google Ads Mistakes and How to Fix Them

If you run demand capture in B2B, Google Ads remains the most...

How to Measure ABM ROI: A Practical Guide for B2B Teams

Most account-based marketing (ABM) programs claim success, but few can actually prove...

Designing the Ideal B2B User Experience & User Journeys

Your buyer’s first impression isn’t your product. It’s your navigation menu. It’s...

Browse through our complete collection of articles.

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Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
Yours in Marketing Thumbnail
Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
  • Perspectives
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers...

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Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Graphic showing the importance of blog promotion for your content strategy.
  • Content, Perspectives
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring...

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Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
  • B2B, Perspectives, Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and...

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Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
Yours in Marketing Thumbnail
Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
  • PPC, SEO, Videos
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search...

Yours in Marketing Thumbnail
Yours in Marketing, a B2B Podcas‪t‬
  • B2B, Content
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your...

Celebrating women in marketing for International Women's Day.
  • Perspectives
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women...

Directive graphic showing top women in marketing.
  • Perspectives
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women...

Clutch Top B2B Companies Los Angeles 2019
  • B2B, Media & Press, News
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been...

A screenshot showing how to use Serp for an informational intent keyword
  • Perspectives, PPC
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where...

  • B2B, Perspectives, PPC
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives...

Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
  • Media & Press
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills...

Graphic showing important things you should be hearing from an account manager.
  • Perspectives
5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week,...

Image representing strong PPC management to lower LinkedIn advertising costs.
  • Perspectives, Social Media
7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn...

Image introducing how to turn your team into an extension of your digital marketing success.
  • Perspectives, Videos
Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business...

Image representing how remarketing can increase conversion rate.
  • Perspectives, PPC
Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in...

Graphic showing ways that can answer how to reduce bounce rate.
  • Content Marketing, CRO, Perspectives
How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming...

  • Social Media
Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said,...

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