One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]
In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process […]
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]
Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings […]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of […]
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. In honor of this day, the Directive […]
It’s 2019. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
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