How to Use SaaS Marketing Metrics To Track Your Growth
Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
Growth
Activation: The Missing Component of SaaS Search Marketing
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
ROI for SEO: Why You’re Missing Out on Low-Cost Leads
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Directive Names Rodrigo Stockebrand VP of Client Strategy
AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
Directive Launches First Comprehensive Database for Search Marketing
AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,
3 Conversion Rate Optimization Tips to Boost Sales
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide
