Library for Marketers in Tech
Resources to take your Customer Generation marketing to the next level.
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Marketing Ops for SaaS: The All-Encompassing Guide
Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.
Getting into Revenue and Marketing Operations
I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]
What is RevOps? And Why Is It So Important For B2B SaaS?
Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.
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Glossary
What is a Sales Accepted Lead (SAL)?
Glossary
What is Annual Recurring Revenue?
Glossary
What is View Through Rate?
Glossary
What is Real-Time Bidding?
Glossary
