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The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
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Mehrnisa Khan
  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
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Michaela Wong
  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks
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Ishaan Bhardwaj
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill
  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
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Graysen Christopher
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
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Justin Tagieff
  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager
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Max Serrato

Latest articles

LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

Browse through our complete collection of articles.

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SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
10 B2B Marketing Plan Examples To Help You Stay Organized
  • Strategy
10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be—it’s easy to get caught up...

Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault
Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault!
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
  • PPC
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing...

Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel
Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel

Solving tough challenges for ambitious tech businesses since 2013.

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