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  • HubSpot
HubSpot for B2B Marketers: A Practical Guide to Driving Measurable Growth
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Courtney Lill
  • Revenue Operations
Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects
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Courtney Lill
  • Demand Generation
A Guide to Tracking the Demand Generation Metrics That Matter
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Andrew Wan
  • Revenue Operations
B2B Lead Routing in the Age of AI: A Playbook for Consistent Campaign Performance
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Lea Amiri
  • Content Marketing
How to Build a B2B Content Funnel That Actually Converts
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Michaela Wong

Latest articles

HubSpot for B2B Marketers: A Practical Guide to Driving Measurable Growth

When GrowLink, a leading agricultural technology provider, redesigned their HubSpot workflows and...

Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects

Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage...

A Guide to Tracking the Demand Generation Metrics That Matter

Teams responsible for measuring marketing performance should be careful not to mistake...

Browse through our complete collection of articles.

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  • PPC
What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about...
how to learn sem
  • PPC
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search...
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  • Insights
Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in...

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  • Guides
What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products,...

what is technical seo
  • Guides
What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on...

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  • Insights
10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your...

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  • Uncategorized
Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data...

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  • Uncategorized
10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously...

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  • Uncategorized
7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track...

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  • PPC
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative...
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  • PPC
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a...
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  • PPC
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign?...
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  • Insights
Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of...

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  • Uncategorized
SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next...

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  • Insights
SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag...

what is ad copy
  • Insights
What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in...

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  • Uncategorized
5 Best Competitor Keyword Checkers

Looking for the best competitor keyword checkers to help you spy on...

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  • Guides
What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an...

google search console vs google analytics
  • Uncategorized
Google Search Console vs Google Analytics: What’s the Difference?

Do you know the difference between Google Search Console vs Google Analytics...

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  • Guides
Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads?...

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  • Insights
5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to...

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  • Insights
The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking...

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  • Content Marketing
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales...
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  • Insights
Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your...

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