The Complete B2B Marketing Guide

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Author: Garrett Mehrguth

The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]

5 Most Valuable Social Media Platforms For B2B

Thanks to technological advances that led to the increasing popularity of social media usage today, it has become easier for businesses of all sizes to get ahead of the game by simply creating a social media profile and throwing money at it.

How to Rank on Bing and Yahoo

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%? Bing and Yahoo. Respectively, Bing makes up 21.4% of the market while Yahoo takes 12.2%. Why does this matter? Because if you are only trying to rank […]

Marketing Analytics Guide to Save You Time and Money

“I know that only half of my advertising works, but the only trouble is that I don’t know which half.” –Henry Ford If you own a business, big or small, then you spend a certain amount of money on marketing each year. In today’s world with online advertisement, local directories, emails, and social media; there […]

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