Tag: Data Science

25 Ways Data Science is Changing B2B Marketing

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some […]

Kylie Ora Lobell In Perspectives

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