How to Use SaaS Marketing Metrics To Track Your Growth

Tag: SaaS Marketing

How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]

Liam Barnes In Perspectives

Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]

Liam Barnes In Perspectives

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

Ashton Newell In B2B Perspectives

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