Archive
Tag: SaaS Marketing
How to Create an Effective SaaS Marketing Strategy
If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]
Link Building for SaaS: 7 Actionable White-Hat Strategies
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they have undergone massive change and have been the subject of more than one Google algorithm update in an attempt to level the playing field and create the optimal user experience. There are many ways to […]
Helpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend/Budget).
This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason. Videos are entertaining. People enjoy watching them. They can deliver brand vision and information quickly and efficiently. Why are they so effective? Mainly, because they break through and get around today’s customer attention span of […]
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so many different industries. In such a large field, why does the college degree that comes with not show students the wealth of opportunities? Rewind to 2016, I began my college career knowing I wanted to […]
Marketing Operations Roles for SaaS Companies
The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. With large […]
How to Leverage the Best Software Review Sites for SaaS Brands
As a consumer, what’s one of the first things you do when you’re considering making a purchase of any kind? If you’re like 93% of consumers today, you’re incredibly likely to read reviews before you purchase. B2B buyers looking at SaaS tools are no different, and they’re just as likely to dive deep into detailed […]
Everything Your Saas Business Needs To Know About Customer Experience Metrics
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product. Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]
Getting into Revenue and Marketing Operations
I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy
Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy
A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. After all, you are not just selling a product; you are also providing a service, which can cause customers to have new and more nuanced concerns. This article will show you how to establish […]
