4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing

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4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing

The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients […]

How is Enterprise SEO Different from Other SEO?

Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most marketers say that SEO is successful. But not all SEO is the same— there are major differences when doing SEO for a small business and for an enterprise.  A startup with ten employees, where the […]

What is Content Syndication and Why Is It Important for SaaS?

There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted – ALL OF IT – and […]

How to Leverage SaaS Customer Journey Stages

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. In this article, we’ll help you learn more about the SaaS customer journey, why you […]

Mahnoor Sheikhin
April 15, 2022

How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages).  When someone does a search online via a search engine like Google, they are searching for something specific such as  a question of some […]

Leona Brownin
March 16, 2022

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]

Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers […]

How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. But that’s a whole lot easier said than it is done. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your […]

What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step. The salesperson built great rapport, showed value, and closed the account. Now marketing’s job is done and it’s time to move onto the next new account, right?  While many organizations operate this way, successful companies […]

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