30+ Women in Marketing Who You Needed to Follow Yesterday

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Tag: Social Media

30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. In honor of this day, the Directive […]

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to.   LinkedIn’s ability to target companies, job […]

Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we DO social media, the question is how WELL we do it.” In this era, if you don’t have a robust social media marketing strategy that works, you miss out on tremendous growth opportunities for your […]

3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? Why is it important? In this article, we’ll clearly define what social media marketing is is as well as outline three reasons why it’s essential to […]

Is Social Media Important for B2B Demand Generation?

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into demand generation tactics you can execute across your campaigns. Does Social Media Generate MQLs? […]

3 Actionable Facebook Tactics to Raise Brand Awareness

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? Don’t worry, there are plenty of marketing managers in your exact position. With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. However, the best way to get […]

20 Free Social Media Guides for B2B Marketers

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

What is B2B Marketing? Get Answers

B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.

The Ins and Outs of Running a Facebook Brand Awareness Campaign

Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go over how to create a basic Brand Awareness Campaign in an easy step-by-step guide.

The Ultimate Guide for Hiring Social Media Marketing Companies

When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.

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