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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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How to Optimize Convo Ads

Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target
4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing

The concept of machine learning has mixed connotations, though it has come a long way since the days of The
The Major Differences Between SEO & Local SEO

If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if
How is Enterprise SEO Different from Other SEO?

Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most
Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the
What is Content Syndication and Why Is It Important for SaaS?

There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent
The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not
The Best B2B LinkedIn Strategy for SaaS Brands

The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing

The concept of machine learning has mixed connotations, though it has come a long way since the days of The
How Can SEO and Paid Media Work Together for Better Results?

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for
Google Search Console Keyword Ranking: Why SEOs Love It

Monitoring your site performance to assess your current SEO campaigns can be difficult. Most tools, for example, will show you
How to Leverage SaaS Customer Journey Stages

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you
Product Marketing Strategy vs. Customer-Led Marketing Strategy

A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product
Directive Announces Global Expansion

California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation
Top Google Tag Manager Benefits for SaaS SEO and Paid Media

If you wanted to track visitors to your website ten years ago, you would need either a software developer to
How To Shoot, Edit & Create a High Converting SaaS Demo Video

The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
How To Set Up Hubspot Attribution Reporting for SaaS

Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no
Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer

It’s quite difficult to create landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are
Tracking Podcasts with Marketing Attribution

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts
SaaS Design: The Guide to Creating a Meaningful Saas Experience

10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they
Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a
How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you
Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that
March ’22 Pulseline SEO Market Report: Automotive Marketing Software
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.