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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

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Sonya Hansen
Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their

MQL vs SQL: The Great SaaS Metric Debate
Is the MQL as valuable as it once was? Maybe it's time for the SQL to have a seat at the table. Let's
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Sour & SaaS Ep 8 – With Crossbeam’s Director of Content, Sean Blanda‪!
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Sour & SaaS Ep 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waid‪a‬
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SaaS Marketing Makeover for Unbounce Ep 6 – With Former VP of Marketing at Engagio, Megan Heue‪r‬
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SaaS Marketing Makeover for Intercom Ep 3 – With Founder of SEO for the Rest of Us, Brendan Huffor‪d‬
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SaaS Marketing Makeover for Workable Ep 4 – With Kinsta’s Lead Generation Specialist, Mike K. Tatu‪m‬
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SaaS Marketing Makeover for SugarCRM Ep 5 – With Buffer’s VP of Marketing, Kevan Le‪e‬
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Sour & SaaS Ep 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyed‪e
landing page ideas
10 Best Landing Page Ideas to Boost Conversions

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC

digital marketing 101
Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by

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What is a Google Text Ad? Essential Guide

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,

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SaaS Marketing Makeover for Grammarly Ep 2 with Drift’s VP of Content & Community Mark Kilen‪s‬
landing page testing
Is Landing Page Testing Important?

Are you wondering whether landing page testing is still important and how you can test your landing pages to increase

google tag manager wordpress
How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide,

website buttons
5 Top Examples of Website Buttons that Convert

Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website

landing page optimization tools
6 Top Landing Page Optimization Tools

Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the

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Negative Keyword Match Types: Essential Guide

Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to

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6 Best Ways to Improve Your Landing Page Copywriting

The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page

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6 Top PPC Tools You Need

The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google

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10 Ways to Improve Your Website Copy

Your website copy is the main text of your website that communicates to your visitors about your brand and the

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How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time
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Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can

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Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the

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Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source

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What is Modified Broad Match? Essential Guide

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their

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SaaS Marketing Makeover for Slack SERIES PREMIERE – With Lucidpress Head of Marketing Garrett Jestic‪e‬
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6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an

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6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy

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10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career

digital advertising 101
Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple

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Sour & SaaS Ep 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsk‪y‬
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How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of
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Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose

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The Importance of Digital Marketing

If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to

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10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand

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CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could
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10 Best Digital Marketing Skills You Should Know

There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to

keyword targeting
What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and

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Website Button Designs: 7 Examples that Convert

Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a

testimonial pages
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial
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5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital

how to get started in digital marketing
How to Get Started in Digital Marketing

Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand

digital marketing terms
50 Digital Marketing Terms You Need to Know

If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new

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Sour & SaaS Ep 4 – With Meltwater’s Head of Demand Generation Tamara Yarovo‪y‬
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Top 6 SEO Certifications You Should Consider
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to
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Sour & SaaS Ep 3 – With SaaS Conversion Copywriter Joel Klettk‪e‬
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10 Top Benefits of a Digital Marketing Career
If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for
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What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help
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What Does a Digital Marketing Specialist Do? 10 Must-Have Skills
As the internet and technology continue to evolve, digital marketing specialists play a crucial role in helping businesses stay competitive and relevant. By
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What Does an SEM Specialist Do? 9 Must-Have Skills

If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an

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What Does a Digital Marketing Manager Do? 7 Must-Have Skills

Are you interested in pursuing a role as a Digital Marketing Manager? The demand for digital marketing managers is continuing

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How to Get into Digital Marketing

Looking for tips and advice on how to get into digital marketing? Digital marketing is an increasingly attractive career path

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What Does a Successful Digital Marketing Career Look Like?

Are you searching for a digital marketing career path that you can follow to establish yourself in the industry? While

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Digital Marketing Trainers: What Should You Look For?

Looking for digital marketing trainers that can help you expand your digital skills and improve your marketing results in 2020?

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9 Must-Have Digital Skills that Employers Need

If you’re planning to make a career change, you should start by looking at which digital skills will be in

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What Does an SEO Manager Do? 10 Must-Have Skills
If you have a real passion for search engine optimization (SEO), you might find happiness and fulfillment in an SEO manager position. To
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What Does a Marketing Consultant Do? What Skills are Required?

Are you considering a career as a marketing consultant? As organizations shift their marketing budgets towards online advertising and digital

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Sour & SaaS Ep 2 – With Front’s CMO, Anthony Kennada‪
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Sour & SaaS SEASON PREMIERE – With G2’s VP SEO & Content, Kevin Indi‪g‬
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How to Become a Digital Marketer

Looking for tips and advice on how to become a digital marketer? Digital marketing is an exciting career path with

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Directive Names Rodrigo Stockebrand VP of Client Strategy

AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo

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How Does Google Optimize Work?

Businesses of all sizes are using Google Optimize to enhance user experience on their web and landing pages, generate more leads, and

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Top 10 Web Design Elements to Pay Attention to

There are some website design elements that you can’t overlook if you’re hoping to maximize conversions. The best digital marketers

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How Do I Know if a PPC Course is Right for Me?

Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising?

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Google Optimize Tutorial: Setting Up Your First Experiment

Looking for a Google Optimize tutorial to help you get started with the most powerful free conversion rate optimization (CRO)

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What Does a Digital Marketer Do? A Day in the Life

If you’re considering a career change into the world of digital marketing, there’s one question you should answer before you

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Best PPC Metrics to Pay Attention to

Looking for the best PPC metrics to pay attention to when analyzing campaign performance? Online marketers use digital marketing metrics to measure

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How to Choose the Best PPC Training for You

Are you searching for a PPC training course that can help you market a product or service on Google Ads,

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10 Tips for Increasing Website Conversions

Looking for strategies that can help you increase website conversions and generate more leads, sales, or revenue from your online

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PPC Competitors: How to Gain the Upper Hand

Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of

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What is PPC Competitor Analysis [Guide]?

Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic

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What is Social Proof Marketing and Why You Need?

Social proof marketing is one of the most powerful ways of convincing prospective customers to purchase from your website and

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Top 9 Digital Marketing KPIs You Should Pay Attention To

A key performance indicator (KPI) is a special type of metric that serves as a proxy measurement for the performance

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15 Best Call to Action Phrases by Industry

Looking for examples of the best call to action (CTA) phrases that you can use to drive conversions on your

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10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with
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How to Choose the Best Conversion Rate Optimization Course for You

Wondering how to choose the best conversion rate optimization course (CRO) for you? If you’re a digital marketer looking to

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8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions.
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Conversion Web Design: 10 Tip to Increase Online Leads & Sales

Conversion web design is all about customizing your website to drive more lead generation, more sales, and more revenue into

18 Key Website Design Best Practices to Follow

Looking for a list of website design best practices that you can use to improve conversions and drive more revenue

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What is an SEO Strategy? Four Critical Components

Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)?

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