PPC
Let’s face it. As marketers, there are a million and two initiatives...
What is Remarketing? To understand how you can utilize remarketing campaigns in...
During my time at Directive, I’ve come across vastly different Google Ad...
I have a quick question I wanted to go over with you...
Hey everybody. My name is Garrett Mehrguth. I am the CEO and...
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and...
Today, we’re going to talk about how to reassess your Google Ads...
Today we’re going to be talking about the gap between Google and...
Essentially, it’s not so much about what the difference between marketing and...
What does marketing no longer do for B2B companies? I think we...
Do you have a terrible lead generation landing page? Let’s find out....
Not all AdWords campaigns are created equal. Unfortunately, many of them fail....
Every year brings with it new and exciting developments for marketers. As...
Click-through rate (CTR) is one of the first metrics on the monthly...
How many leads did you reach this month? If you’re a marketer,...
While the majority of marketers are expecting increases to their marketing budget...
While a majority of B2C companies are crushing the social media marketing...
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet...
There are absolutely no guarantees with SEO. You could spend thousands of...
Keyword rankings used to be more important than they are today. The...
Today’s SEO is far more nuanced and sophisticated than even just a...
Digital marketing has been run in silos since the beginning of time....
If you’ve spent any time reading up on digital marketing trends you’ve...
Let’s be honest, building reports probably isn’t your favorite part of the...
B2B marketing is no easy task. There’s a constant battle between: do...
If you’re managing any form of paid digital campaign, you have probably...
Overview As an agency that specializes in B2B marketing, we’ve seen our...
The distinction between paid and organic search can be a daunting one....
Internet marketing can be a tricky business. It takes an incredible amount...
Marketers working with a limited budget often face a tough question when...
