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The #1 tech marketing blog for curious, lifelong learners.

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  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
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Mehrnisa Kahn
  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
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Michaela Wong
  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks
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Ishaan Bhardwaj
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill
  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
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Graysen Christopher
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
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Justin Tagieff
  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager
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Max Serrato

Latest articles

LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

Browse through our complete collection of articles.

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  • Topic

How to Find Competitor's Keywords
  • PPC, SEM
How to Find Competitor’s Keywords with SpyFu

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete...

Common B2B Google Ads Mistakes
  • B2B, PPC
4 Common B2B Google Ads Mistakes and How to Fix Them

As a marketer at a B2B company, you’re always on the lookout...

how to find the best ppc consulting services
  • Agency Life
How to Find the Best PPC Consultant Services
PPC consultants enjoy a career that is both fulfilling and rewarding, with...
B2B Marketing Campaigns Examples Thumbnail
  • B2B, SEM
9 Best B2B Marketing Campaigns – With Actionable Examples

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you...

Linkedin Conversation Ads that Actually work with examples
  • PPC, Social Media
LinkedIn Conversation Ads that Actually Work [With Examples]

LinkedIn conversation ads are a powerful way to book sales meetings and...

Buyer Engagement & Conversion Funnel with Video
  • Videos
Create a 24/7 Buyer Engagement & Conversion Funnel with Video
Video is the ultimate tool for engaging and influencing buyers throughout their...
How to combine Content and SEO
  • SEO
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive...
Augment 80% of Your SEO Tactics with AI
  • SEO
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to...
$3 milllion in Revenue in 30 Days
  • PPC
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all...
Boost Your LinkedIn Engagement by 22%
  • Social Media
Boost Your LinkedIn Engagement by 22% with These 3 Content Types
Posting on LinkedIn is easy, but figuring out how to make posts...

Solving tough challenges for ambitious tech businesses since 2013.

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