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9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
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Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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7 Best Keyword Research Tools

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising
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On-page SEO vs Off-Page SEO – What’s the Big Difference?

Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced
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The 9 Best PPC Blogs You Should Follow

Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with
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Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers
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Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With
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Digital marketing blogs are one of the best free information sources for business development teams. The best digital marketing blogs
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Top 8 Digital Marketing Podcasts You Should Follow

Digital marketing podcasts are a great way to keep up with the latest news and digital marketing trends that are
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10 Best Landing Page Tools

For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a
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15 Remarkable Display Ad Examples (And Why They Work)
We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science.
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10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put
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SEMrush vs. MOZ: What’s Best for You?

Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful
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Optimizely vs Google Optimize: What’s Best for You?

When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy.
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Ahrefs vs SEMrush – What’s Best for You?

Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the
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6 SEO Competitor Analysis Tools You Need

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6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like
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Landing Page vs Homepage: What’s the Difference and When to Use?

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Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.