A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics
Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
Data
A Practical Strategy for Turning B2B Google Analytics Data Into Revenue Insights
If there’s a foundational truism in B2B analytics and business intelligence, it’s that your analytics is only as good as
Revenue Acceleration Playbook: How to Scale Hidden Growth Engines Fast
Revenue acceleration is more than a buzzword. It’s a discipline. In 2025, growth doesn’t come from chasing more leads or
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Directive Names Rodrigo Stockebrand VP of Client Strategy
AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
Directive Launches First Comprehensive Database for Search Marketing
AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour
Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and
Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How
I have a quick question I wanted to go over with you that we get a lot from our clients.
Monthly Reporting Is Not Enough
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs
Marketing Qualified Leads are the lifeblood of B2B marketing campaigns. To gain MQLs, conducting blog traffic analysis for your company
Qualitative Data Analysis = Customer Feedback Analysis
When it comes to running a business, you should always pay attention to market research. Market research is the useful
Marketing Analytics Guide to Save You Time and Money
“I know that only half of my advertising works, but the only trouble is that I don’t know which half.”