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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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A screenshot showing how to use Serp for an informational intent keyword
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and global successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –
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5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
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Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
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Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
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How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
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Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at work. You run the water at the perfect
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Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
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5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What do I need to do to go from
How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions
Directive awarded Top B2B Service Provider award along with others.
Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure
Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
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B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
Graphic showing how to optimize Google ad spend to enhance KPI metrics.
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content
Tips to make high impact PPC optimizations faster.
Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
Global search marketing agency launches rebranding.
Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.