Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

Building a Modern Account-Based Marketing Strategy for 2026

Bryan Kratz

October 31, 2025

How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)

Daniel Riojas

October 30, 2025

Creative Strategy

Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing

Graysen Christopher

October 10, 2025

B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions

Mackenzie Griffin

October 7, 2025

Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Macy Myhill

May 21, 2025

Browse through our complete collection of articles.

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Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing

10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user

7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?

8 Best Mobile Ad Sizes

In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of

CPC vs. CPA: What’s the Main Difference?

The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions

8 Awesome Google Text Ad Examples to Follow

Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of

Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run

SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a

SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or

What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent

5 Best Competitor Keyword Checkers

Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential

What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of

Google Search Console vs Google Analytics: What’s the Difference?

Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools

Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad

5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to your website and browse new products or services,

The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over

What Is Copy Testing and Is It Necessary?

Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?

Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your landing pages? To get the most value for

15 Inspiring Social Proof Examples to Improve Your Marketing

Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are

Top 7 Retargeting Platforms

Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the

The Best SEO Blogs You Should Follow

Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new

8 Best Conversion Rate Optimization Tools

The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites

Google Responsive Search Ads Explained (What You Need to Know)

Google responsive search ads are one of the most versatile and powerful types of search ads that you can include

The Complete Guide to Google Display Network Targeting Options

Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to

What is On-Page SEO? [The Essential Guide]

On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal

7 Best PPC Competitor Analysis Tools

To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list

5 Best Practices for Writing Content with SEO in Mind

Are you consistently following best practices for SEO content writing when you publish new material on your website or blog?

The Essential Technical SEO Checklist

Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your

10 Best Free Looker Studio Templates

Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company

Top 7 SEO Audit Tools

A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be

How to Write a Content Plan in 8 Steps

Figuring out how to write a content plan is one of the major hurdles that digital marketers need to overcome

10 Google Ad Extensions to Improve Conversions

Ready to power up your search ads with Google Ad Extensions? Every digital marketer should know how to create ad copy that

Dynamic Search Ads Explained in Plain English

Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can

14 Best Google Data Studio Examples to Copy

Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring

10 Best Technical SEO Audit Tools

Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to

Top 10 Free Link building Tools

Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search

What’s a Good Landing Page Conversion Rate?

Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion

8 Types of Display Ads You Need to Know

How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are

The Best On-Page SEO Checklist

What is On-Page SEO? SEO is all about creating content that is optimized to rank on the search engine results

Instapage vs. Unbounce – What’s Best for You?

Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for

How to Find Writers for Your Blog – 25 Best Ways

Our digital marketing experts have known for a while that the overall size of a website impacts its ability to

Display Ads vs Search Ads: Know the Difference

If you’re new to pay per click (PPC) advertising, the two most common type of ads that you need to

What are Display Ads? A Beginner’s Guide

What are display ads, and how can you get them working for you? Display ads – sometimes called banner ads

7 Best Keyword Research Tools

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising

On-page SEO vs Off-Page SEO – What’s the Big Difference?

Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced

The 9 Best PPC Blogs You Should Follow

Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with

Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers

Top 10 Google Ads Blogs You Should Follow

Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With

Top 7 Digital Marketing Blogs You Should Follow

Digital marketing blogs are one of the best free information sources for business development teams. The best digital marketing blogs

Top 8 Digital Marketing Podcasts You Should Follow

Digital marketing podcasts are a great way to keep up with the latest news and digital marketing trends that are

10 Best Landing Page Tools

For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a

15 Remarkable Display Ad Examples (And Why They Work)

We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science.

10 Best Content Writing Tools for SEO

From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put

SEMrush vs. MOZ: What’s Best for You?

Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful

Optimizely vs Google Optimize: What’s Best for You?

When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy.

Ahrefs vs SEMrush – What’s Best for You?

Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the

6 SEO Competitor Analysis Tools You Need

Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To

6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like

Landing Page vs Homepage: What’s the Difference and When to Use?

Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and

The Power of Impression-Based Campaigns to Grow Your Brand

8 Data-Driven Tips for Local Search Marketing

Short-term Thinking has Negative Effects on Your Cost-per-Acquisition Budget

Yours in Marketing – Dave Polykoff: Creating Content the Right Wa‪y‬

Yours in Marketing – Kelly Glover: How to Get Booked on Podcast‪s‬

Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,

Yours in Marketing – Tamara Yarovoy: How to Align Sales and Marketin‪g‬

Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬

Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬

3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often

Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬

Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬

15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their

Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total

PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is

Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬

Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬

SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of

Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide

Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬

Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬

Buyer’s Guides

17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale

Videos

Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo

One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

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Austin

New York City

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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

Orange County

Austin

New York City

MexicoCity

London

Toronto

Mexico
City