Directive logo
See Our Work
Explore Partnership
Unlock My Audit
Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
Register
Register

Directive Blog

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
See More Episodes

Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes

Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
See more blogs
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
See more blogs

Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
See more guides

Continue exploring our library

Filters
SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
10 B2B Marketing Plan Examples To Help You Stay Organized
10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault
Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault!
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel
Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel
SaaS Marketing Makeover for Monday.com – w/ Flexera’s Former Dir. Digital Marketing, Alexis Chiagouris
SaaS Marketing Makeover for Monday.com w/ Flexera’s Former Dir. Digital Marketing, Alexis Chiagouris
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
Sour & SaaS – Season 3 Episode 4 – With Salesloft’s CMO, Sydney Sloan!
Sour & SaaS – Season 3 Episode 4 – With SalesLoft’s CMO, Sydney Sloan!
SaaS Marketing Makeover for DigitalOcean – w/ Conexiom’s Sr. Director of Demand Gen, Cody Ward
SaaS Marketing Makeover for DigitalOcean – w/ Conexiom’s Sr. Director of Demand Gen, Cody Ward
B2B Advertising Insights For Every Stage of The Funnel
B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid
Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid
How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
SaaS Marketing Makeover with VP of Marketing at Sitetracker, Brett Chester
SaaS Marketing Makeover for Profitwell with VP of Marketing at Sitetracker, Brett Chester
Activation- The Missing Component of SaaS Search Marketing
Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
Buyer’s Guides
See All
20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
See All
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
    2pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.