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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Salesforce Agency, Thought Leadership
What a Salesforce Marketing Agency Does That a Systems Integrator Doesn’t
A Salesforce integrator creates secure infrastructure, while a marketing agency converts that...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
What a Salesforce Marketing Agency Does That a Systems Integrator Doesn’t
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
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7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
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8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of
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CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions
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8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of
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Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run
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SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
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SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or
what is ad copy
What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent
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5 Best Competitor Keyword Checkers

Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential
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What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of
google search console vs google analytics
Google Search Console vs Google Analytics: What’s the Difference?

Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools
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Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad
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5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to your website and browse new products or services,
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The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over
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What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
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Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your landing pages? To get the most value for
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15 Inspiring Social Proof Examples to Improve Your Marketing

Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are
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Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the
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The Best SEO Blogs You Should Follow

Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new
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8 Best Conversion Rate Optimization Tools

The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites
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Google Responsive Search Ads Explained (What You Need to Know)

Google responsive search ads are one of the most versatile and powerful types of search ads that you can include
google display network targeting options
The Complete Guide to Google Display Network Targeting Options

Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to
what is on page seo
What is On-Page SEO? [The Essential Guide]

On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal
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7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list
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Top 20 Revenue Operations Agencies Powering Scalable B2B Growth
As go-to-market teams scale, the operational gaps between marketing, sales, and customer success become more costly.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.