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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Guides, Influencer, PR
Top 25 B2B PR and Communications Influencers Shaping the Industry
The most effective B2B PR leaders earn their influence by making others...
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  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Guides, Influencer, PR
  • Webinar
Top 25 B2B PR and Communications Influencers Shaping the Industry
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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Graphic showing copywriting expert, Joel Klettke, and his guest appearance on Yours in Marketing.
Yours In Marketing Episode 1 – ft. Joel Klettke

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of
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Yours in Marketing – Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SD‪R‬
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Yours in Marketing – Sujan Patel: Running 9 Companies, Data-driven Marketing, and Batma‪n‬
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Yours in Marketing – Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problem‪s‬
Garrett Mehrguth speaking at Digital Summit in Salt Lake City.
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,
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Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬
Graphic showing how to rank on Google.
Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against
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Yours in Marketing – AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Succes‪s‬
B2B Marketing Challenges
Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different
Graphic representing what to look for from an SEO agency.
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve
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Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
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Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various
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Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Graphic showing the importance of blog promotion for your content strategy.
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age.
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Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a
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Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
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Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Don’t miss
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Yours in Marketing, a B2B Podcas‪t‬
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B
Celebrating women in marketing for Global Women's Day.
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming
Directive graphic showing top women in marketing.
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.