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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
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Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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Our Unique Approach to Content Marketing in 2017
You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let's dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
B2B Marketing Segmentation for Every Stage of the Funnel

As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your
15 B2B Landing Pages That Convert

For the average B2B company, building landing pages that convert is an important job. Your products and services are the
8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
10 Tips To Build a Consistent B2B Content Marketing Plan

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they
A Detailed Guide to Building a B2B PPC Report

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
Grading the Site Speed of 100+ Computer Hardware Sites

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a
10 Necessities for Your B2B Marketing Strategy

In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing
Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
Understanding Content’s Role in the B2B Sales Process

These days, content marketing is a huge part of the B2B sales process. Companies used to only utilize outbound marketing
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important
25 Ways Data Science is Changing B2B Marketing
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how
15 B2B Marketing Books You Need to Read
Staying up-to-date with the latest tech marketing trends and strategies is crucial for achieving success in today's fast-paced business landscape. Check out our
Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
Omnivores of the SERP: Eat Up More Market Share

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In
B2B Mobile Marketing Strategy: Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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