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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
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Our Guides

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  • Retail & Wholesale Marketing, Thought Leadership
  • Webinar
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
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SaaS go to market strategy
How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best
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What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s
The Ultimate Targeting Guide for LinkedIn Advertising

Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel
B2B SEO vs B2C SEO: The True Breakdown and Comparison

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results.
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5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency

Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. Unfortunately,
Link Building for SaaS: 7 Actionable White-Hat Strategies

Link building strategies have been around as long as Google has been around. However, like most things in SEO, they
Helpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend/Budget).

This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason.
Why Digital Marketing Needs To Be Included In Modern Marketing Degrees Thumbnail
Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing
How To Refine your SEO Outreach for Link Acquisition

We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is
How to Leverage the Best Software Review Sites for SaaS Brands

As a consumer, what’s one of the first things you do when you’re considering making a purchase of any kind?
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Everything Your Saas Business Needs To Know About Customer Experience Metrics

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX
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Product Marketing Strategy vs. Customer-Led Marketing Strategy

The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
Getting into Revenue and Marketing Operations
If you’re looking to get into Revenue Operations, find out what you need to know and where you can learn to set yourself
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content
common content marketing bottlenecks
5 [Non-Writing] Content Marketing Bottlenecks Slowing Down Your Publication Without Your Attention
ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term
All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our content. But to create a truly valuable content
January ’22 Pulseline PPC Market Report: HR Onboarding Software
Customer-Led Design
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.