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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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how to learn sem
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate
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Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have
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What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
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What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
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10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting
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Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
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10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
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7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
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8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of
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CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions
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8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of
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Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run
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SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
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SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or
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What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent
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5 Best Competitor Keyword Checkers

Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential
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What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of
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Google Search Console vs Google Analytics: What’s the Difference?

Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools
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Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad
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5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to your website and browse new products or services,
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The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over
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What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
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Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your landing pages? To get the most value for
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15 Inspiring Social Proof Examples to Improve Your Marketing

Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.