Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

Building a Modern Account-Based Marketing Strategy for 2026

Bryan Kratz

October 31, 2025

How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)

Daniel Riojas

October 30, 2025

Creative Strategy

Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing

Graysen Christopher

October 10, 2025

B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions

Mackenzie Griffin

October 7, 2025

Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Macy Myhill

May 21, 2025

Browse through our complete collection of articles.

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6 Tips to Generate ROI From Trade Shows

The Big Picture: Data, Analytics, and Marketing

3 Tactics That Are Essential for PR Success in 2019

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

21 Ways to Triple Your B2B E‑Commerce Conversions

How to Optimize Your Conversion Funnel, from ToFu to BoFu

The Top Hurdles to Proving Digital Marketing ROI

Marketing Psychology in 2019: Make Your Mark Digitally

Why Agency Communication Needs to Pivot From Reporting to Analysis (and how)

4 Tools to Simplify Your Twitter Marketing

Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings

The Real Reason Why SEO Firms Get Fired

How soft calls to action will save your B2B campaigns

How to Generate B2B Leads With LinkedIn’s Sponsored InMail

How to Manage an Account-Based Sales Team

How to Run a Weekly Growth Team in B2B

3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

10 Highly Effective B2B Link Building Tactics

A Fresh Perspective on SEO for B2B Companies

6 Roles You Need On Your Marketing Team

How to Take More Market Share in Local Search Every Week

Combining Email and Facebook for a Dynamite eCommerce Marketing Campaign

How Marketing Agencies and Clients Can Work Together… Better

Yours in Marketing – Julie Hogan: Family-Work Balance, Working for Huge Companies, and People Person‪s‬

How to Build the Perfect Landing Page: A Step-by-Step Guide

5 Speedy Ways to Optimize Your Mobile Conversion Rate

7 Insightful Tips for Super-Effective Local PPC.

Hacking Facebook’s Local Awareness Ads: 5 Advanced Tips

5-Day Game Plan for Improving Your Local SEO

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan

A step by step guide to creating content your Facebook target audience will love

Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue.

What B2B Marketers Need to Know About SEO

Yours in Marketing – Kevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 Crow‪d‬

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start

Yours In Marketing Episode 1 – ft. Joel Klettke

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of

Yours in Marketing – Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SD‪R‬

Yours in Marketing – Sujan Patel: Running 9 Companies, Data-driven Marketing, and Batma‪n‬

Yours in Marketing – Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problem‪s‬

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,

Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬

Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against

Yours in Marketing – AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Succes‪s‬

Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different

What Should In-house Marketers Look For When Hiring an SEO Agency?

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve

Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬

Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬

15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various

Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬

The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age.

Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬

Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a

Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬

Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬

SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst.

Yours in Marketing, a B2B Podcas‪t‬

B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B

International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming

30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and

Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t

Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get

Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –

5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,

Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,

Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,

How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night

Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we

Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is

Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at work. You run the water at the perfect

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time

5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns

The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss

Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What do I need to do to go from

How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions

Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50

Importance of a Singular Metric for Marketing and Sales

Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure

Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures

B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include

Buyer’s Guides

21 Top B2B Marketing Automation Agencies Built to Streamline Revenue Operations

Videos

Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive

But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

Orange County

Austin

New York City

Mexico
City

London

Toronto

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

Orange County

Austin

New York City

MexicoCity

London

Toronto

Mexico
City