Digital Marketing 101: Essential Guide
Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by
What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
Is Landing Page Testing Important?
Are you wondering whether landing page testing is still important and how you can test your landing pages to increase
How to Setup Google Tag Manager in WordPress (Step-by-Step)
Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide,
5 Top Examples of Website Buttons that Convert
Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website
6 Top Landing Page Optimization Tools
Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
6 Best Ways to Improve Your Landing Page Copywriting
The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page
6 Top PPC Tools You Need
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
10 Ways to Improve Your Website Copy
Your website copy is the main text of your website that communicates to your visitors about your brand and the
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
Squeeze Page vs Landing Page: What’s the Real Difference?
Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
6 Components of an Effective Digital Marketing Plan
A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an
6 Top Digital Campaigns to Inspire You in 2020
As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy
10 Best Ways to Gain Real Digital Marketing Experience
Are you searching for the best way to get real digital marketing experience that can prepare you for a career
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered yes to any of these questions, there’s a good chance you’d thrive in a career as a content strategist.
Digital Marketing Certification: Do You Really Need One?
A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose
The Importance of Digital Marketing
If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to
10 Essential SEO Skills You Need To Succeed
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you. There are many CRO certification programs available online where aspiring digital marketing professionals can learn the basics of CRO, start using CRO software tools, and build their confidence in CRO while gaining practical experience.
10 Best Digital Marketing Skills You Should Know
There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
Website Button Designs: 7 Examples that Convert
Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
How to Get Started in Digital Marketing
Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand
50 Digital Marketing Terms You Need to Know
If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new
Top 6 SEO Certifications You Should Consider
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to enhance your online marketing results. To help you get started, we’ve put together a list of the 6 most useful and reputable SEO certification courses that you should consider.
10 Top Benefits of a Digital Marketing Career
If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for you. Digital marketers combine specific knowledge of online marketing techniques with their own creative skills to deliver profitable digital marketing campaigns for themselves, their clients, or their employers.
What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help you learn more about the role and decide if it’s right for you, here’s a short resource explaining the ins and outs of the PPC specialist role.
What Does a Digital Marketing Specialist Do? 10 Must-Have Skills
As the internet and technology continue to evolve, digital marketing specialists play a crucial role in helping businesses stay competitive and relevant. By honing your skills and staying up-to-date with the latest trends, you can become a valuable asset to any organization looking to build their brand, increase their online presence, and drive revenue growth. With digital marketing, the possibilities are endless, and the rewards can be significant.
What Does an SEM Specialist Do? 9 Must-Have Skills
If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an