Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Marketing Operations Roles for SaaS Companies
The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing
SEO
How To Refine your SEO Outreach for Link Acquisition
We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is
Everything Your Saas Business Needs To Know About Customer Experience Metrics
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy
A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content
ICP Marketing: The Precursor to Customer-Led Marketing Strategy
If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
