What is a Paid Search Campaign? PPC Explained
Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
What is Technical SEO and Is It Important?
Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
10 Types of Backlinks You Need to Know
Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting
Looker Studio vs. Tableau Desktop: What’s Better for You?
Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
10 Best A/B Testing Tools Worth Trying
The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
7 Best Backlink Checkers for SEO
Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign’s success. With the majority of internet traffic now coming from mobile devices, it’s crucial to understand the various ad sizes and dimensions that work best for different platforms.
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There’s no better way to learn how to create ad copy than by studying the best, so let’s take a look at some of the best text ad examples that you can learn from.
Top 50 Digital Marketing Metrics You Should Know
We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
SEO Page Title: How to Increase Rankings & CTR
Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or
What is Search Ad Copy? 7 Tips to Improve Ad Copy
What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent
5 Best Competitor Keyword Checkers
Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential
What is an SEO Keyword Strategy?
Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools
Responsive Display Ads Explained: When to Use?
Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad
5 Inspiring Remarketing Ad Examples
The best remarketing ads give customers a great reason to return to your website and browse new products or services,
The 6 Most Important On-Page SEO Factors
Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
Top 12 Call to Action Examples to Improve Conversions
Looking for some call to action examples to help you optimize your landing pages? To get the most value for
15 Inspiring Social Proof Examples to Improve Your Marketing
Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they’ve made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
The Best SEO Blogs You Should Follow
Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites
Google Responsive Search Ads Explained (What You Need to Know)
Google responsive search ads are one of the most versatile and powerful types of search ads that you can include
The Complete Guide to Google Display Network Targeting Options
Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to
What is On-Page SEO? [The Essential Guide]
On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here’s a list of our top 7 PPC competitor analysis tools.
5 Best Practices for Writing Content with SEO in Mind
Are you consistently following best practices for SEO content writing when you publish new material on your website or blog?
The Essential Technical SEO Checklist
Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your
10 Best Free Looker Studio Templates
Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company and drive actionable insights. Google Data Studio is a powerful platform that allows businesses to create stunning data visualizations, but creating reports from scratch can be time-consuming and challenging. Fortunately, there are many free templates available that can help you get started quickly and easily.
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be
How to Write a Content Plan in 8 Steps
Figuring out how to write a content plan is one of the major hurdles that digital marketers need to overcome
10 Google Ad Extensions to Improve Conversions
Ready to power up your search ads with Google Ad Extensions? Every digital marketer should know how to create ad copy that
Dynamic Search Ads Explained in Plain English
Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can