SEO Archives - Directive

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Garrett Mehrguth / October 8, 2025

Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims

Sales

Consumer Decision Making Process: 5 Stages & Modern Changes

Garrett Mehrguth / August 13, 2025

The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.

Content, Content Marketing, SEO

Why Functional Content is Gaining Traction in 2024

evan / May 30, 2024

Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers

SEO

How to Combine Content + SEO So Self-Serve Buyers Choose You

Valeriya Karnaukh / June 2, 2023

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.

SEO

Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.

Valeriya Karnaukh / May 30, 2023

Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.

Content Marketing

5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies

Valeriya Karnaukh / March 3, 2023

Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.