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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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Thumbnail - Product Marketing Agency vs. Customer Led
Product Marketing Strategy vs. Customer-Led Marketing Strategy

The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
Getting into Revenue and Marketing Operations
If you’re looking to get into Revenue Operations, find out what you need to know and where you can learn to set yourself
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content
common content marketing bottlenecks
5 [Non-Writing] Content Marketing Bottlenecks Slowing Down Your Publication Without Your Attention
ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term
All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve
The New B2B Demand Waterfall

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls.
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our content. But to create a truly valuable content
January ’22 Pulseline PPC Market Report: HR Onboarding Software
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
What is CRO (Conversion Rate Optimization)?
Traffic, traffic, traffic. Marketers are always strategizing ways to get more eyes on their website and brand. Whether you focus on organic SEO,
Customer-Led Design
Customer-Led RevOps
Customer-Led SEO Solutions
Customer-Led Paid Media Solutions
The Definitive SaaS Marketing Guide to Generating Customers
It's time to move beyond the legacy metrics of Demand Generation and move onto crafting SaaS marketing strategies built from the bottom-up around
10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers

In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is
B2B Demand Generation SaaS Guide To Generating Customers
SaaS Consulting: How To Find the [Best] SaaS Consultant
Demand Generation vs. Lead Generation [The Definitive Guide]
"MQLs don't pay the bills. Your customers do. Start aligning your digital strategies to the right NSMs and see just how fast you
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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
Should I Break Up With My Demand Generation Agency?
"MQLs are like balloons. When they inevitably pop, there’s nothing inside. Great marketing makes you money. Let’s keep this one simple."
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach
SaaS SEO: Your Guide To Customer-Led SEO
It's amazing what can be achieved when you look at SEO and Content in a holistic manner that caters to the actual customer
SaaS Content Marketing for Customer Generation
"It's truly amazing what can be achieved when you look at SEO and Content in a holistic manner that caters to the actual
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 1 – with Jeremy Epstein, CMO at Gtmhub
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari
Marketing Ops for SaaS: The All-Encompassing Guide
Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.
What is RevOps? And Why Is It So Important For Tech?
It’s easy to get tied up in the success of a single campaign or project. But true revenue generators know the importance of
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for ServiceTitan with Jarod Greene, VP of Product Marketing at Highspot
Sour & SaaS – Season 4 Episode 10 – with John Clark, VP of Product Marketing at Genesys
SaaS Marketing Makeover for HubSpot with Kim Giroux, Director of Marketing at Beautiful.ai
Sour & SaaS – Season 4 Episode 9 – with Drew Beechler, Director of Marketing at High Alpha
SaaS Marketing Makeover for Notion with Samantha Patterson, Content Marketing Director at PFL.com
Sour & SaaS – Season 4 Episode 8 – with Ran Avrahamy, Senior VP, CMO at AppsFlyer
SaaS Marketing Makeover for Figma with Kristi Melani, VP of Global Growth Marketing at Anaplan
Sour & SaaS – Season 4 Episode 7 – with Anna Luo, Senior VP, Customer Innovation & Marketing at Jivox
SaaS Marketing Makeover with Tim Hickle, Director of Marketing at Greenlight Guru
Sour & SaaS – Season 4 Episode 6 – with Isabelle Papoulias, CMO at Mediafly
SaaS Marketing Makeover for Zuora w/ Michael Shearer, Sr. Director Digital Strategy at Claravine
SaaS Marketing Makeover- with Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli
Sour & SaaS – Season 4 Episode 5 – with CMO at CleverTap, Dave Dabbah
SaaS Marketing Makeover- with VP of Marketing at CIBO, Billy Cripe
Sour & SaaS – Season 4 Episode 4 – with VP of Marketing at Smith.ai, Maddy Martin
SaaS Marketing Makeover- with VP of Demand Generation at SmartLinx, Dana Córdova
Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt
SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat
SaaS Marketing Makeover for Hopin – with VP of Marketing at Saleshood, Frederik Hermann
Sour & SaaS – Season 4 Episode 1 – with CEO & former acting CMO at Ceros, Simon Berg
SaaS Marketing Makeover for Gong – with CMO at UpKeep, Daniel Frohnen
Sour & SaaS – Season 3 Episode 10 – with CMO at LogicGate, Gina Hortatsos
SaaS Marketing Makeover for Miro – w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey
Sour & SaaS – Season 3 Episode 9 – with CMO at Cheetah Digital, Richard Jones
SaaS Marketing Makeover for Prezi – with Director of Marketing at GoCo.io, Inc., Allie Collins
Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant
SaaS Marketing Makeover – w/ MindTickle’s VP of Marketing, Lisa Sharapata
Sour & SaaS – Season 3 Episode 7 – with CMO & Head of Product at ParkMobile, Jeff Perkins
SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
10 B2B Marketing Plan Examples To Help You Stay Organized
10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel
SaaS Marketing Makeover for Monday.com – w/ Flexera’s Former Dir. Digital Marketing, Alexis Chiagouris
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
Sour & SaaS – Season 3 Episode 4 – With Salesloft’s CMO, Sydney Sloan!
SaaS Marketing Makeover for DigitalOcean – w/ Conexiom’s Sr. Director of Demand Gen, Cody Ward
B2B Advertising Insights For Every Stage of The Funnel
B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid
How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
SaaS Marketing Makeover with VP of Marketing at Sitetracker, Brett Chester
Activation- The Missing Component of SaaS Search Marketing
Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
Sour & Saas with CMO/COO at Gimbal, Matthew Russo
SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich
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17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale
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Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present

Solving tough challenges for ambitious tech businesses since 2013.

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