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Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Let’s dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your
For the average B2B company, building landing pages that convert is an important job. Your products and services are the
Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.
Staying up-to-date with the latest tech marketing trends and strategies is crucial for achieving success in today’s fast-paced business landscape. Check out our list of 15 B2B marketing books that offer valuable insights and actionable advice for tech marketers looking to drive revenue growth.
The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This
Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and
Imagine you are perusing through an online dating site and you come across an advertisement for the exact person
Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? Don’t worry, there
For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on
The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves:
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic
With the rise of social media in today’s society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.
Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go over how to create a basic Brand Awareness Campaign in an easy step-by-step guide.
When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.
