PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan
There is a moment in every paid search program where you realize the platform is not the problem. The tactics
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it’s important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You’ll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
Tips for B2B Facebook Ads: Facebook Marketing 101
Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies are given the upper hand when it comes
5 Key Questions for Video Project Success
By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
How To Shoot, Edit & Create a High Converting SaaS Demo Video
The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
Calculating Lifetime Value – Why It’s Important and how To Do It
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a
What is Customer Marketing? And Why Does It Matter To SaaS?
Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads
Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad
How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates
You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s
5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency
Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. Unfortunately,
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Marketing Operations Roles for SaaS Companies
The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing
SEO
How To Refine your SEO Outreach for Link Acquisition
We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is
Everything Your Saas Business Needs To Know About Customer Experience Metrics
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy
A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content
ICP Marketing: The Precursor to Customer-Led Marketing Strategy
If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
How to Use SaaS Marketing Metrics To Track Your Growth
Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
Activation: The Missing Component of SaaS Search Marketing
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
ROI for SEO: Why You’re Missing Out on Low-Cost Leads
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
How to Source Guest Post Opportunities for SaaS Companies
Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
The Pillars of Demand Generation for SaaS Companies
Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies
Evolution of the 4 Ps of Marketing
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Moment With a Marketing Maverick – Michelle Mckinley
Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement
Moment with a Marketing Maverick – Sonya Hansen
Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their
10 Best Landing Page Ideas to Boost Conversions
Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC