A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
To optimize your next PPC display campaign, it’s important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You’ll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies are given the upper hand when it comes
By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a
Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
