To optimize your next PPC display campaign, it’s important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You’ll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭 Privacy changes from more and more restrictions on
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As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.
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When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel