PPC

what is ab testing in digital marketing icon
Strategy

What is A/B Testing in Digital Marketing?

A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.

Directive Consulting logo inverse
Webinar

Double Down on ROI: Fixing LTV:CAC Where It Hurts

Wednesday, July 23
3:45 PM ET