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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry
Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)

Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions

That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing
Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information
Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of
An Innovative Approach for Aligning Marketing with Sales

Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell
The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
Got Your Budget Cut? Here’s What to Do About It

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.
B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
facebook ads graphic
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are
Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people
Email Blast Examples: The B2B Guide to Email Marketing

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
Our Unique Approach to Content Marketing in 2017
You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let's dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
B2B Marketing Segmentation for Every Stage of the Funnel

As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your
15 B2B Landing Pages That Convert

For the average B2B company, building landing pages that convert is an important job. Your products and services are the
8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
10 Tips To Build a Consistent B2B Content Marketing Plan

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they
A Detailed Guide to Building a B2B PPC Report

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
Grading the Site Speed of 100+ Computer Hardware Sites

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a
10 Necessities for Your B2B Marketing Strategy

In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing
Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
Understanding Content’s Role in the B2B Sales Process

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important
25 Ways Data Science is Changing B2B Marketing
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how
15 B2B Marketing Books You Need to Read
Staying up-to-date with the latest tech marketing trends and strategies is crucial for achieving success in today's fast-paced business landscape. Check out our
Is Social Media Important for B2B Demand Generation?

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This
Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
Omnivores of the SERP: Eat Up More Market Share

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In
B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything
The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and
Using Video to Improve Your CRO and Customer Relations

  Imagine you are perusing through an online dating site and you come across an advertisement for the exact person
3 Actionable Facebook Tactics to Raise Brand Awareness

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? Don’t worry, there
Improving Attribution with View-Through Conversions

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on
Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves:
10+ SEO Traffic Hacks to Optimize Your Website for Google
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves
20 Free Social Media Guides for B2B Marketers
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media),
Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know
Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching
What is B2B Marketing? Get Answers
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be
The Ins and Outs of Running a Facebook Brand Awareness Campaign
Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go
The Ultimate Guide for Hiring Social Media Marketing Companies
When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re
25 Stats that Prove You Need a B2B Social Media Management Company
If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.
B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!
Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you
Auditing an AdWords Account: The B2B Marketer’s Guide

For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other
The B2B Agency’s Guide to Facebook Business Manager

Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business
5 Most Valuable Social Media Platforms For B2B
Thanks to technological advances that led to the increasing popularity of social media usage today, it has become easier for businesses of all
3 Reasons Why PPC Is Worth The Money: Adwords Edition
Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result
15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

Marketing Qualified Leads are the lifeblood of B2B marketing campaigns. To gain MQLs, conducting blog traffic analysis for your company
5 Ways to Get Reviews for Your B2B Business

Your customer is searching. The question is, will they find you on the SERPs? If your customer is able to
301 Redirect from HTTP to HTTPS – SearchCast

http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule
5 Well Designed Websites You’ll Love!

We know you’ve been here: You’re browsing the Internet and you come across a website or two that you like
LinkValueX Tutorial and Explanation

Have you ever wondered if your link building efforts are being wasted? I have. I wonder about it all the
Qualitative Data Analysis = Customer Feedback Analysis

When it comes to running a business, you should always pay attention to market research. Market research is the useful
10 Ways to Write Content Consistently

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
How to Rank on Bing and Yahoo

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of
Marketing Analytics Guide to Save You Time and Money

“I know that only half of my advertising works, but the only trouble is that I don’t know which half.”
SEO Content Checklist for 2023

Consistently creating content that readers love and search engines rank is no easy task. There are many elements that must be addressed
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Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present

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